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14min chapter
The Video Strategy Every B2B Marketer Needs to Know
Distribution First
The Importance of Using Internal and External Talent in Video Content Creation
This chapter explores the talent required for creating video content in a team and debates whether it is better to bring in external creators or use internal team members. It emphasizes the importance of having the founder or a core person within the company as the face of the brand and discusses the risks and benefits of relying solely on internal talent.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode