The Video Strategy Every B2B Marketer Needs to Know
Distribution First
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The Rise of 'Distribution First' and the Impact of Video in Content Marketing
This chapter discusses the rising popularity of 'distribution first' and the significance of video in content marketing. It highlights the challenges traditional content marketers face in creating video content and emphasizes the importance of quality and relevance in podcasts. The chapter also addresses the difficulties of maintaining consistency in podcasting and the need to integrate it into the overall content strategy.
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