This podcast explores the impact of 'video first' approach to content marketing, challenges of video content strategies, influence of creators in marketing, repurposing video content across channels, transition from blog articles to long-form videos and podcasts, the rise of 'distribution first', mindset shift and challenges in incorporating video for content marketers, and the importance of using internal and external talent in video content creation.

In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience. Even if the content isn't entirely "new". In this episode, you'll learn:Why consistency in marketing messages is key for audience engagement and retention.How to run short-term pilots to validate the impact of content distribution strategies.Why repurposing and redistributing existing content can lead to better conversions and traffic.How audience fatigue can be addressed by repeating and re-emphasizing key messages.Why reinventing the wheel in marketing content can lead to audience confusion and disengagement.***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Joel Klettke, an expert on maximizing case studies, shares strategies for distributing customer stories. Learn how to repurpose case studies across channels, capture reusable assets, and combine studies into powerful new formats. Discover the 'distribution first' mindset and key frameworks for long-term case study success.

In this podcast, Justin Simon and Matt Minor discuss the challenges of marketing to technical teams. They explore the problem of distributing excessive content and the types of content being created. They also talk about their recent SEO progress, the launch of their TV channel, and their distribution strategy. Additionally, they share their process of creating and sharing podcast clips, aligning social media channels with the target persona, and redefining the relationship between output and impact in content creation.

Lee Densmer, a global content marketing strategist, shares insights on pitfalls of global content distribution, importance of cultural and linguistic awareness, and starting small and testing campaigns in specific markets. The episode also discusses challenges of creating global content, translation mistakes in marketing, and strategies for building global brand awareness through content marketing.

The podcast discusses essential steps for creating a successful distribution strategy in 2024. Topics include optimizing content marketing ROI, integrating distribution details into content roadmap, refining distribution efforts, achieving successful distribution through collaboration, and building awareness and taking action for content success.

The podcast discusses the journey of adopting a distribution first strategy, the importance of repurposing content, utilizing AI tools in content creation, and using transcripts to generate more text content.

Learn how to measure the true ROI of your marketing activities by adjusting your measurements. Explore challenges in quantifying the success of repurposed content, the correlation between team growth and repurposing content, and the benefits of repurposing content for effective distribution. Discover the value of measuring the impact of different content formats and mediums, as well as the importance of identifying resonating channels and themes when repurposing content.

Learn the importance of remixing and repurposing content for newsletters. Discover strategies for repurposing content for different platforms and mediums. Explore the use of AI tools and the 'one three three one method' for newsletter generation. Understand the benefits of having a content strategy when building a newsletter. Learn about the advantages of using ConvertKit for starting a newsletter.

Learn how to select the best distribution channels for your company, focusing on audience preferences and consumption habits. Understand the importance of creating valuable content and engaging with chosen channels. Start with one channel and expand gradually to get noticed by algorithms.