
Distribution First
Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
Latest episodes

13 snips
May 21, 2024 • 43min
The Surprising Reason You're Not Getting ROI on Your Content | Useful Content Podcast
Justin Simon shares strategies for content distribution, emphasizing cohesive plans, repurposing older content, and attracting email subscribers. They discuss the importance of experimentation, mindset shifts, and consistent distribution for maximizing impact and ROI.

10 snips
May 14, 2024 • 39min
How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)
Expert in content distribution Erica Schneider and host Justin delve into repurposing content, the power of consistent messaging, and the importance of a clear POV. They discuss strategies for limiting social media distractions, tools for focus, and the benefits of themed content. Learn how to build trust, repurpose content effectively, and stay true to your content goals.

16 snips
May 7, 2024 • 49min
Why Distribution Needs to Come First | The Real Marketing Podcast
Content distribution expert Justin discusses metrics, operations, and the 3C methodology for engaging content. He shares strategies for efficient content distribution, repurposing, and leveraging platforms like LinkedIn. The importance of audience consistency, organic growth, and tailored content creation strategies are highlighted in various industries.

8 snips
Apr 30, 2024 • 1h 8min
Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis
Lashay Lewis, expert in BOFU content, discusses choosing the right platforms, creative retargeting with paid ads, prioritizing quality over quantity, practical content integration, and focusing on conversions. Dive into strategic content distribution insights for boosting bottom-of-funnel results.

5 snips
Apr 23, 2024 • 47min
B2B Marketing Lessons from Survivor | Remarkable Podcast
Learn B2B marketing lessons from Survivor like repeating your winning formula, creating a distribution plan, and staying true to your core values. Understand the importance of consistency, strategic storytelling, and maximizing content reach through proactive planning. Explore how the show Survivor evolved into a global phenomenon and how content marketers can apply its success principles.

5 snips
Apr 16, 2024 • 31min
Distribution Strategy Session [Coaching Call with Scrappy ABM]
Mason Cosby, Founder of Scrappy ABM, discusses content strategy, email list building, and tech tool utilization. They emphasize consistency over volume, pivoting content types, and maximizing ROI without creating excessive content. The conversation includes tips on email engagement, balancing gated content, and strategies for audience growth on social media platforms.

7 snips
Apr 9, 2024 • 53min
The Top Content Marketing Trends of 2024 (Expert Panel)
Content strategy experts Jess Cook, Chelsea Castle, and Ryan Baum discuss the challenges of brand storytelling and the importance of building brand authenticity in 2024. They share insights on converting customers into advocates through powerful strategic narratives. The panel forecasts the future of content marketing, emphasizing differentiation and building true audience engagement.

10 snips
Apr 2, 2024 • 51min
Ross Simmonds Reveals the Future of AI in Marketing
Ross Simmonds discusses the power of AI in content creation, emphasizing human oversight in the process. The conversation explores AI's impact on marketing careers and effective strategies for repurposing content. It highlights the balance between AI efficiency and human creativity in marketing efforts.

8 snips
Mar 26, 2024 • 41min
How to Prioritize What Matters (And Get More Done) Ft. Ryan Baum
Productivity expert Ryan Baum and host Justin discuss prioritizing tasks for better productivity, focusing on core activities, battling perfectionism, and embracing authentic perspectives. They explore the impact of following best practices, balancing personal perspectives, and prioritizing tasks as 'big rocks' for maximum impact.

Mar 19, 2024 • 40min
Fastest Way to Generate Demand with LinkedIn Employee Advocacy (ft. Parthi Loganathan)
Learn how to boost brand presence with employee advocacy on LinkedIn, track content ROI, utilize ghostwriting, and benefit from social selling. Explore strategies for distributing content effectively, engaging with audiences, and maximizing reach through employee advocacy programs.