Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis
Apr 30, 2024
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Lashay Lewis, expert in BOFU content, discusses choosing the right platforms, creative retargeting with paid ads, prioritizing quality over quantity, practical content integration, and focusing on conversions. Dive into strategic content distribution insights for boosting bottom-of-funnel results.
Choosing the right distribution channels is critical for success in content marketing.
Paid ads can be creatively used to retarget audiences and drive them down the funnel.
Prioritizing quality over quantity and focusing on driving conversions are key strategies for successful content marketing.
Deep dives
Importance of Bottom-of-Funnel Content in Content Marketing
Creating informative bottom-of-funnel content is crucial to driving conversions and showcasing value to potential customers. Starting at the bottom of the funnel allows marketers to target individuals who are closer to making a purchase decision, increasing the likelihood of conversions. By aligning content with the company's goals, such as brand awareness or lead generation, marketers can tailor their strategies to meet specific objectives, demonstrating the value of bottom-of-funnel content in driving conversions.
The Significance of Aligning Internal Teams for Effective Content Creation
Effective content marketing relies on strong internal alignment among various teams within a company. Collaboration between sales, customer success, product, and marketing teams is essential to gather insights, align messaging, and create impactful content that resonates with the target audience. Ensuring that all teams are on the same page helps in crafting content that addresses customer pain points, showcases product benefits, and drives qualified leads, leading to successful marketing strategies.
Strategic Approach to Content Marketing and Distribution
Successful content marketing requires a strategic approach that focuses on customer needs, product positioning, and channel-specific content distribution. By prioritizing quality over quantity and tailoring content to address specific customer pain points, marketers can create valuable assets that drive conversions. Leveraging data-backed insights and aligning content with distribution channels such as LinkedIn and email lists enhances targeting and engagement, ensuring that content resonates with the right audience for maximum impact.
Importance of Repurposing Content for Bottom of Funnel
Repurposing core information such as benefits, features, and pain points is crucial for bottom of funnel content strategy. By repositioning these elements based on the audience, marketers can effectively drive conversions. Focusing on thematic elements like features, benefits, and pain points allows for consistent messaging throughout content. Updating existing bottom of funnel content with accurate information and relevant calls to action is essential for driving conversion.
Strategies for Creating Effective Bottom of Funnel Content
Bottom of funnel content should prioritize addressing pain points or highlighting benefits to capture the attention of prospects who are already solution aware. Leading with benefits and pain points that tie back to the product's capabilities enhances the effectiveness of bottom of funnel marketing. Grouping features based on high-level benefits can help streamline content and deliver a more focused message to potential customers. Utilizing contextual examples and concise headers in blog posts can engage readers efficiently and lead to self-selecting prospects for more qualified sales conversations.
On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.
She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.
Here’s a sneak peek at what you’ll discover in this episode:
1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.
2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.
3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.
4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.
5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.
