Distribution First cover image

Distribution First

Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis

Apr 30, 2024
Lashay Lewis, expert in BOFU content, discusses choosing the right platforms, creative retargeting with paid ads, prioritizing quality over quantity, practical content integration, and focusing on conversions. Dive into strategic content distribution insights for boosting bottom-of-funnel results.
01:08:25

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Choosing the right distribution channels is critical for success in content marketing.
  • Paid ads can be creatively used to retarget audiences and drive them down the funnel.

Deep dives

Importance of Bottom-of-Funnel Content in Content Marketing

Creating informative bottom-of-funnel content is crucial to driving conversions and showcasing value to potential customers. Starting at the bottom of the funnel allows marketers to target individuals who are closer to making a purchase decision, increasing the likelihood of conversions. By aligning content with the company's goals, such as brand awareness or lead generation, marketers can tailor their strategies to meet specific objectives, demonstrating the value of bottom-of-funnel content in driving conversions.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode