Lashay Lewis

Lashay Lewis, Founder of Authority Plug and a pro in solo marketing ventures, shares insights on transitioning from in-house roles to entrepreneurship. She emphasizes the importance of niching down by addressing specific customer problems. Lewis discusses developing a strong point of view to distinguish oneself in the market. She also introduces a systematic approach to creating repeatable processes that build trust with clients. With her unique frameworks, she encourages listeners to embrace their personal brand while focusing on professional growth.

Lashay Lewis, expert in BOFU content, discusses choosing the right platforms, creative retargeting with paid ads, prioritizing quality over quantity, practical content integration, and focusing on conversions. Dive into strategic content distribution insights for boosting bottom-of-funnel results.

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:- How to drive revenue with your content- The problems with top of the funnel content- How to do feature mapping for your product + content- How to get executive buy in with content- How to get subject matter expert interviews so you can produce better content- Some of the right questions to ask before writing- How to do better customer research before writing- And moreHere's a link to Lashay's Content Marketing dashboard we mention:https://authorityplug.com/content-dashboardSend guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Zuddl.We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Join Dave as he talks with Lashay Lewis, Ben Battaglia, and Rachel Saltsgaver about using content marketing to drive revenue in B2B SaaS. They discuss content as sales enablement, pushing people through the sales funnel, the relationship between paid ads and content marketing, gating content, and how Seismic uses SEO to drive prospects to their site.

In this podcast, Lashay Lewis from Authority Plug shares insights on building a successful consultancy, transitioning to consultancy, crafting a unique positioning, challenges with BoFu content, and leveraging attention. The conversation also covers visual content creation, identifying your Ideal Customer Profile, and maximizing ROI with BoFu content.