Lashay Lewis, Founder of Authority Plug and a pro in solo marketing ventures, shares insights on transitioning from in-house roles to entrepreneurship. She emphasizes the importance of niching down by addressing specific customer problems. Lewis discusses developing a strong point of view to distinguish oneself in the market. She also introduces a systematic approach to creating repeatable processes that build trust with clients. With her unique frameworks, she encourages listeners to embrace their personal brand while focusing on professional growth.

Lashay Lewis, expert in BOFU content, discusses choosing the right platforms, creative retargeting with paid ads, prioritizing quality over quantity, practical content integration, and focusing on conversions. Dive into strategic content distribution insights for boosting bottom-of-funnel results.

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:- How to drive revenue with your content- The problems with top of the funnel content- How to do feature mapping for your product + content- How to get executive buy in with content- How to get subject matter expert interviews so you can produce better content- Some of the right questions to ask before writing- How to do better customer research before writing- And moreHere's a link to Lashay's Content Marketing dashboard we mention:https://authorityplug.com/content-dashboardSend guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Join Dave as he talks with Lashay Lewis, Ben Battaglia, and Rachel Saltsgaver about using content marketing to drive revenue in B2B SaaS. They discuss content as sales enablement, pushing people through the sales funnel, the relationship between paid ads and content marketing, gating content, and how Seismic uses SEO to drive prospects to their site.

In this podcast, Lashay Lewis from Authority Plug shares insights on building a successful consultancy, transitioning to consultancy, crafting a unique positioning, challenges with BoFu content, and leveraging attention. The conversation also covers visual content creation, identifying your Ideal Customer Profile, and maximizing ROI with BoFu content.