Lashay Lewis, Founder of Authority Plug and a pro in solo marketing ventures, shares insights on transitioning from in-house roles to entrepreneurship. She emphasizes the importance of niching down by addressing specific customer problems. Lewis discusses developing a strong point of view to distinguish oneself in the market. She also introduces a systematic approach to creating repeatable processes that build trust with clients. With her unique frameworks, she encourages listeners to embrace their personal brand while focusing on professional growth.
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question_answer ANECDOTE
Weight Loss Journey
Lashay Lewis shares her weight loss journey, triggered by a photo where she didn't recognize herself.
This "change trigger" pushed her to prioritize health, resulting in a 55-pound loss.
question_answer ANECDOTE
Fired and Inspired
Lashay was fired after working a second job to reach a six-figure income.
This prompted her to invest in herself and join Exit Five, prioritizing owning her time.
volunteer_activism ADVICE
Niche Down
Niche down by focusing on one problem for one ideal customer profile (ICP).
Become a specialist, like a steakhouse, not a generalist buffet, to command higher value.
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This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.
Lashay covers:
How to niche down by focusing on one problem for one ideal customer profile.
Why it’s important to develop a strong point of view to stand out in your category.
How to create a repeatable, results-driven process that builds trust and sells your service
Timestamps
(00:00) - - Intro to Lashay
(05:55) - - When Change Outweighs Pain Of Staying The Same
(09:33) - - Step One: Narrow Your Job Description
(12:10) - - Step Two: Develop a Strong Point of View
(14:56) - - Step Three: Use the L.O.C.K Formula
(20:23) - - Step Four: Let the Process Sell Itself
(24:25) - - Niche Consultants vs. Agencies Are The New Normal
(27:21) - - “Live Your Dash”
(30:15) - - How to Approach Selling Your Brand vs. Your Name
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***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)