B2B Marketing with Dave Gerhardt
#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug
Nov 11, 2024
Lashay Lewis, Founder of Authority Plug and a pro in solo marketing ventures, shares insights on transitioning from in-house roles to entrepreneurship. She emphasizes the importance of niching down by addressing specific customer problems. Lewis discusses developing a strong point of view to distinguish oneself in the market. She also introduces a systematic approach to creating repeatable processes that build trust with clients. With her unique frameworks, she encourages listeners to embrace their personal brand while focusing on professional growth.
38:35
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Quick takeaways
- Focusing on a specific niche allows solo marketers to differentiate themselves, command higher prices, and attract targeted clients effectively.
- Developing a strong point of view is crucial for building trust and establishing authority in the market, leading to greater client engagement.
Deep dives
The Shift to Solo Business
Building a solo business can provide significant freedom and flexibility for knowledge workers with expertise in specific niches. This transition often involves overcoming challenges related to self-confidence and the fear of uncertainty. Many individuals express concerns about financial instability and feelings of imposter syndrome when considering such a shift. However, the pain of remaining in unfulfilling circumstances can often outweigh these fears, prompting individuals to take the leap into entrepreneurship.
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