Lashay Lewis, Founder of Authority Plug and a pro in solo marketing ventures, shares insights on transitioning from in-house roles to entrepreneurship. She emphasizes the importance of niching down by addressing specific customer problems. Lewis discusses developing a strong point of view to distinguish oneself in the market. She also introduces a systematic approach to creating repeatable processes that build trust with clients. With her unique frameworks, she encourages listeners to embrace their personal brand while focusing on professional growth.
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question_answer ANECDOTE
Weight Loss Journey
Lashay Lewis shares her weight loss journey, triggered by a photo where she didn't recognize herself.
This "change trigger" pushed her to prioritize health, resulting in a 55-pound loss.
question_answer ANECDOTE
Fired and Inspired
Lashay was fired after working a second job to reach a six-figure income.
This prompted her to invest in herself and join Exit Five, prioritizing owning her time.
volunteer_activism ADVICE
Niche Down
Niche down by focusing on one problem for one ideal customer profile (ICP).
Become a specialist, like a steakhouse, not a generalist buffet, to command higher value.
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This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.
Lashay covers:
How to niche down by focusing on one problem for one ideal customer profile.
Why it’s important to develop a strong point of view to stand out in your category.
How to create a repeatable, results-driven process that builds trust and sells your service
Timestamps
(00:00) - - Intro to Lashay
(06:08) - - When Change Outweighs Pain Of Staying The Same
(09:46) - - Step One: Narrow Your Job Description
(12:23) - - Step Two: Develop a Strong Point of View
(15:09) - - Step Three: Use the L.O.C.K Formula
(21:03) - - Step Four: Let the Process Sell Itself
(25:05) - - Niche Consultants vs. Agencies Are The New Normal
(28:01) - - “Live Your Dash”
(30:55) - - How to Approach Selling Your Brand vs. Your Name
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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