This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.

Lashay covers:

• How to niche down by focusing on one problem for one ideal customer profile.
• Why it’s important to develop a strong point of view to stand out in your category.
• How to create a repeatable, results-driven process that builds trust and sells your service

Timestamps

• (00:00) - - Intro to Lashay
• (06:38) - - When Change Outweighs Pain Of Staying The Same
• (10:16) - - Step One: Narrow Your Job Description
• (12:53) - - Step Two: Develop a Strong Point of View
• (15:39) - - Step Three: Use the L.O.C.K Formula
• (21:46) - - Step Four: Let the Process Sell Itself
• (25:48) - - Niche Consultants vs. Agencies Are The New Normal
• (28:44) - - “Live Your Dash”
• (31:38) - - How to Approach Selling Your Brand vs. Your Name
• (32:59) - - How to Figure Out Your Niche
• (35:55) - - Closing Remarks

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