This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.
Lashay covers:
- How to niche down by focusing on one problem for one ideal customer profile.
- Why it’s important to develop a strong point of view to stand out in your category.
- How to create a repeatable, results-driven process that builds trust and sells your service
Timestamps
- (00:00) - - Intro to Lashay
- (06:20) - - When Change Outweighs Pain Of Staying The Same
- (09:58) - - Step One: Narrow Your Job Description
- (12:35) - - Step Two: Develop a Strong Point of View
- (15:21) - - Step Three: Use the L.O.C.K Formula
- (20:41) - - Step Four: Let the Process Sell Itself
- (24:43) - - Niche Consultants vs. Agencies Are The New Normal
- (27:39) - - “Live Your Dash”
- (30:33) - - How to Approach Selling Your Brand vs. Your Name
- (31:54) - - How to Figure Out Your Niche
- (34:50) - - Closing Remarks
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