Content, Briefly

Authority Plug: Lashay Lewis on building a BoFu content strategy

Mar 18, 2024

In this podcast, Lashay Lewis from Authority Plug shares insights on building a successful consultancy, transitioning to consultancy, crafting a unique positioning, challenges with BoFu content, and leveraging attention. The conversation also covers visual content creation, identifying your Ideal Customer Profile, and maximizing ROI with BoFu content.

42:44

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Episode guests

Lashay Lewis

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Episode notes

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Quick takeaways

Developing bottom of funnel content requires product-market fit for messaging and positioning.

Journalistic writers enhance bottom of funnel content by contributing factual and informative content aligned with expertise.

Deep dives

The Importance of Product-Market Fit for Bottom of Funnel Content

Product-market fit is essential before developing bottom of funnel content, ensuring relevance and effectiveness of messaging and positioning.

Introduction

2min

Journey of Authority Plug in B2B Content Marketing Consultancy

23min

Exploring Service Productization and Streamlining Processes

2min

Navigating Client Targeting and Transitioning to B2B Consulting

2min

Navigating Challenges in Bottom of Funnel Content Strategy

11min

Focused Content Creation and Platform Promotion Discussion

2min

In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.

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Timestamps:

00:00 Intro

02:06 Who is Lashay Lewis?

02:35 Lashay’s perspectives on social media.

05:48 The origin story of Authority Plug.

09:06 Transitioning to consultancy.

10:57 Crafting a unique positioning.

13:32 The impact of leveraging attention.

16:10 Benefits of having a bold POV.

18:07 Visual content creation process.

25:31 How to productize a service.