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Authority Plug: Lashay Lewis on building a BoFu content strategy
Mar 18, 2024
In this podcast, Lashay Lewis from Authority Plug shares insights on building a successful consultancy, transitioning to consultancy, crafting a unique positioning, challenges with BoFu content, and leveraging attention. The conversation also covers visual content creation, identifying your Ideal Customer Profile, and maximizing ROI with BoFu content.
42:44
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Quick takeaways
- Developing bottom of funnel content requires product-market fit for messaging and positioning.
- Journalistic writers enhance bottom of funnel content by contributing factual and informative content aligned with expertise.
Deep dives
The Importance of Product-Market Fit for Bottom of Funnel Content
Product-market fit is essential before developing bottom of funnel content, ensuring relevance and effectiveness of messaging and positioning.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode