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11min chapter
Authority Plug: Lashay Lewis on building a BoFu content strategy
Content, Briefly
Navigating Challenges in Bottom of Funnel Content Strategy
The chapter discusses the hurdles faced by companies in implementing bottom of funnel content strategies, stressing the importance of product-market fit and clear messaging. It emphasizes the significance of feedback loops and a conversion-driven approach for effective content creation. The advantages of focusing on bottom of funnel content and the limitations of AI in creating such content are explored, highlighting the necessity of internal expertise and journalistic skills.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode