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23min chapter
Authority Plug: Lashay Lewis on building a BoFu content strategy
Content, Briefly
Journey of Authority Plug in B2B Content Marketing Consultancy
Lachey Lewis, founder of Authority Plug, shares insights on transitioning from hustle culture to LinkedIn, challenges faced in defining market positioning, and evolving BoFu content strategies. The chapter emphasizes leveraging visual content, thought leadership, and efficient client interactions in strategic consulting approaches.
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