6min chapter

Distribution First cover image

Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis

Distribution First

CHAPTER

Utilizing Content Strategies for Bottom-of-Funnel Conversions

The chapter explores leveraging bottom-of-funnel content effectively for conversions, stressing the significance of structured dashboards and repurposing content based on core data. It discusses the value of creating versatile content that can be adapted for different audiences with minimal ongoing updates, focusing on thematic repurposing and optimizing existing content for better conversion outcomes.

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