On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.
She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.
Here’s a sneak peek at what you’ll discover in this episode:
1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.
2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.
3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.
4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.
5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.
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