7min chapter

Distribution First cover image

Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis

Distribution First

CHAPTER

Maximizing Buyer Engagement with Detailed Product Information

The chapter explores the strategy of providing detailed product information to cater to buyer intent at the bottom of the sales funnel. It emphasizes openly discussing competitors, tying features to benefits, and aligning marketing content with sales efforts for effective engagement and conversions.

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