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Distribution First
The Surprising Reason You're Not Getting ROI on Your Content | Useful Content Podcast
May 21, 2024
Justin Simon shares strategies for content distribution, emphasizing cohesive plans, repurposing older content, and attracting email subscribers. They discuss the importance of experimentation, mindset shifts, and consistent distribution for maximizing impact and ROI.
43:41
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Quick takeaways
- Having a solid distribution strategy is as important as creating valuable content to effectively reach the target audience.
- Consistency in content creation and distribution, along with adapting to changing audience preferences, is crucial for successful content marketing.
Deep dives
Importance of Content Distribution Strategy
Creating valuable content is essential, but having a solid distribution strategy is equally important. Most companies focus on content creation but neglect the distribution part, missing out on reaching their audience effectively. Building momentum after content creation involves repurposing and strategically sharing content to ensure it reaches the target audience consistently.
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