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28min chapter
The Surprising Reason You're Not Getting ROI on Your Content | Useful Content Podcast
Distribution First
Building Trust Through Valuable Content for Effective Email Marketing
The chapter emphasizes the importance of providing valuable content to build trust with the audience before asking for email exchanges. It discusses qualifying leads through content for better sales readiness and the necessity of a distribution plan before creating content. The conversation also highlights the significance of mindset in developing effective content strategies and the importance of customization and consistency in content creation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode