Distribution First How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)
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May 14, 2024 Expert in content distribution Erica Schneider and host Justin delve into repurposing content, the power of consistent messaging, and the importance of a clear POV. They discuss strategies for limiting social media distractions, tools for focus, and the benefits of themed content. Learn how to build trust, repurpose content effectively, and stay true to your content goals.
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Repurposing Builds Authority Seeds
- Repurposing content involves adapting one core idea into various native formats across platforms.
- To build authority, you must repeatedly present your core message from multiple angles to plant 'authority seeds' in your audience's mind.
Align Macro and Micro Repurposing
- Separate content repurposing into macro (big narrative themes) and micro (breaking down content pieces).
- Align micro repurposing under macro narratives to ensure consistent, memorable messaging.
Repeat Messages To Build Trust
- Repeating core messages multiple times is necessary to build trust and influence action.
- People rarely act on hearing something only once; consistent messaging breaks through skepticism and status quo.