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Distribution First
How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)
May 14, 2024
Expert in content distribution Erica Schneider and host Justin delve into repurposing content, the power of consistent messaging, and the importance of a clear POV. They discuss strategies for limiting social media distractions, tools for focus, and the benefits of themed content. Learn how to build trust, repurpose content effectively, and stay true to your content goals.
40:18
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Quick takeaways
- Consistency and simplicity are crucial for successful content strategy, focusing on executing a few key strategies well over time.
- Having a strong and distinctive point of view is essential in the current marketing landscape for engaging audiences and standing out.
Deep dives
Importance of Consistency and Simplified Execution in Content Strategy
Consistency and simplicity are highlighted as crucial elements for successful content strategy. Overcomplicating initiatives and goals within a business often leads to inefficiency. Focusing on executing one or two key strategies well over time without getting distracted by numerous initiatives is emphasized.
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