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27min chapter
How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)
Distribution First
Effective Content Creation Strategies for Building a Strong Brand Identity
The chapter discusses the importance of repurposing content in different ways and angles to establish a strong brand presence. It emphasizes the need for both macro repurposing to convey core narratives and themes consistently, and micro repurposing to diversify content across various channels. The strategy of aligning macro and micro repurposing is highlighted as crucial for effective messaging and building a recognizable brand identity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode