Distribution First Distribution Strategy Session [Coaching Call with Scrappy ABM]
5 snips
Apr 16, 2024 Mason Cosby, Founder of Scrappy ABM, discusses content strategy, email list building, and tech tool utilization. They emphasize consistency over volume, pivoting content types, and maximizing ROI without creating excessive content. The conversation includes tips on email engagement, balancing gated content, and strategies for audience growth on social media platforms.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Content Strategy and Audience Building on Social Media Platforms
02:35 • 17min
Reflections on the Growth and Awareness of Scrappy ABM
19:59 • 2min
Maximizing Email Engagement for Audience Growth
21:58 • 7min
Balancing Gating and Ungating Content for Audience Value
29:00 • 3min