Distribution Strategy Session [Coaching Call with Scrappy ABM]
Apr 16, 2024
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Mason Cosby, Founder of Scrappy ABM, discusses content strategy, email list building, and tech tool utilization. They emphasize consistency over volume, pivoting content types, and maximizing ROI without creating excessive content. The conversation includes tips on email engagement, balancing gated content, and strategies for audience growth on social media platforms.
Consistency is more valuable than volume in content creation strategy.
Using lead generation assets like checklists can accelerate email list growth effectively.
Deep dives
Maximizing Content ROI with Remix Method
The Remix Method blog offers a detailed roadmap for optimizing content marketing efforts, transforming one blog post into numerous content pieces in under 60 minutes. This method, applicable to webinars, podcasts, and video content, simplifies content creation and distribution, driving more value from blog content and reaching a wider audience. By following the step-by-step guide, creators can enhance their blog performance and engagement, maximizing their content ROI.
Live Coaching Session with Mason Cosby
In this episode, Mason Cosby, transitioning from Sales Assembly to Scrappy ABM, participates in a live coaching session with valuable insights. Discussing challenges faced in balancing personal and business-focused content strategies, Mason seeks guidance on refining his podcast guest contributions and LinkedIn content. Emphasizing consistency in content creation, Justin advises integrating structured webinars alongside the existing interview format, enhancing audience engagement and refining content strategy proficiency.
Effective Email Audience Acquisition Strategies
For audience expansion, implementing lead generation assets like checklists or frameworks can accelerate email list growth. Providing valuable resources in exchange for email subscriptions allows for consistent engagement opportunities through podcast promotions, client updates, and educational content. Leveraging Sunfox automation for post-subscription communications can facilitate strategic email campaigns, driving audience acquisition and retention effectively.
Balancing Gated and Ungated Content Strategies
Navigating the balance between ungated and gated content, Mason explores the value proposition behind access restriction for quality content assets. Considering the effectiveness of high-quality content distribution, Mason contemplates offering downloadable assets within a dedicated landing page while maintaining an overarching strategy of delivering valuable, ungated content. Striking the right balance in content accessibility can enhance audience engagement and lead generation, cultivating a loyal subscriber base.
Join Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month.