Distribution Strategy Session [Coaching Call with Scrappy ABM]
Distribution First
00:00
Content Strategy and Audience Building on Social Media Platforms
The chapter delves into the guest's content strategy, which includes podcast guest appearances, daily LinkedIn posts, and automated email marketing. They discuss challenges in balancing personal and client content, transitioning to a webinar series from live streaming, and enhancing audience engagement through consistent content plans. The chapter emphasizes the struggles and strategies for building audiences on social media platforms like LinkedIn and stresses the importance of moving audiences to owned spaces for better promotion and discoverability.
Transcript
Play full episode
