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Distribution Strategy Session [Coaching Call with Scrappy ABM]

Distribution First

00:00

Reflections on the Growth and Awareness of Scrappy ABM

Exploring the journey of the speaker who coined 'scrappy ABM', as they reflect on its growing popularity over time and ponder whether it's a result of increased attention or market trends. The discussion also delves into selective attention and its influence on the speaker's interaction with the concept.

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