Distribution First cover image

Distribution First

How to Turn "Old" Content into New Opportunities with Matt Ragland

Jun 4, 2024
Guest Matt Ragland, expert in repurposing content, shares strategies on maximizing content reach and efficiency. Topics include repurposing event content for newsletters, leveraging YouTube for audience engagement, and adopting a seasonal model for content creation. Learn best practices for managing older podcast episodes and strategic distribution of content. Explore the value of repurposing past content for new opportunities and partnerships
51:24

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Repurpose old podcast episodes on YouTube strategically for new audience engagement.
  • Create 'Best Of' newsletter releases from top-performing podcast content for subscriber engagement.

Deep dives

Utilizing Podcast Content for YouTube

Consider uploading the 10 best prior episodes to YouTube to kick off your channel. Choose episodes based on popularity and importance. Schedule these uploads strategically, possibly one per week for 10 weeks. After establishing this base, leverage your content archive for continued YouTube content creation.

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