How to Turn "Old" Content into New Opportunities with Matt Ragland

11 snips

Jun 4, 2024

Guest Matt Ragland, expert in repurposing content, shares strategies on maximizing content reach and efficiency. Topics include repurposing event content for newsletters, leveraging YouTube for audience engagement, and adopting a seasonal model for content creation. Learn best practices for managing older podcast episodes and strategic distribution of content. Explore the value of repurposing past content for new opportunities and partnerships

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Introduction

00:00 • 2min

Content Repurposing Strategy

02:14 • 5min

Exploring Marketer Collaboration and Content Distribution Strategies

07:25 • 2min

Optimizing Content Creation Strategies for Growth

09:09 • 14min

Maximizing Efficiency Through Content Batching and Repurposing

22:59 • 21min

Content Repurposing Strategies for Podcasts

43:35 • 5min

Exploring the Value of Repurposing Content for New Opportunities

48:46 • 2min

In today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.

You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.

The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.

The truth is, you don't have to be constantly on the content treadmill.

In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.

In this episode, you'll learn:

Best practices for managing older and new podcast episodes on YouTube
Repurposing content from events for newsletters and sponsorships
The power of batching content creation for efficiency
Strategic distribution of content using a system and SOPs
Leveraging YouTube for podcast content and audience engagement

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CONNECT

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✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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