Why Distribution Needs to Come First | The Real Marketing Podcast
May 7, 2024
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Content distribution expert Justin discusses metrics, operations, and the 3C methodology for engaging content. He shares strategies for efficient content distribution, repurposing, and leveraging platforms like LinkedIn. The importance of audience consistency, organic growth, and tailored content creation strategies are highlighted in various industries.
Repurposing content efficiently is crucial to reaching a broader audience and maximizing ROI in content marketing.
Creating consistent and valuable content plays a critical role in engaging the audience and maintaining a strong online presence.
Tailoring content to audience needs and preferences, along with active engagement for feedback, enhances content distribution impact and drives meaningful engagement.
Deep dives
Using Content to Drive ROI
Providing a roadmap for maximizing ROI from content marketing, the podcast emphasizes the importance of repurposing content efficiently to reach a broader audience. By utilizing the Remix Method, bloggers can transform one post into multiple content pieces across various platforms. This strategic approach not only increases content reach but also ensures that it remains valuable to the target audience.
Importance of Consistent Content Creation
Justin Simon highlights the critical role of creating consistent and valuable content in engaging the audience. He stresses the need to focus on the quality of content distributed, including developing core content pieces for ongoing relevance. By repurposing content effectively, content creators can engage their audience consistently and maintain a strong online presence.
Client Industries and Content Distribution Challenges
The podcast delves into various client industries, particularly SaaS companies, and the challenges faced in effective content distribution. Justin Simon addresses common content distribution issues, emphasizing the necessity of creating valuable content worth distributing. By tailoring content to audience needs and preferences, creators can enhance distribution strategies and amplify content impact.
Engaging Audience and Gathering Feedback
Justin Simon recommends actively engaging with the audience to gather feedback and insights about their preferences. By seeking direct feedback through newsletters or social media, content creators can understand audience interests and challenges better. This approach facilitates the creation of tailored content that resonates with the audience and drives meaningful engagement.
Strategic Content Repurposing and Audience Segmentation
The podcast advocates for a strategic approach to content repurposing, emphasizing the need to diversify content formats and channels. Justin Simon highlights the significance of understanding audience segmentation and tailoring content to specific target groups. By repurposing content effectively and targeting segmented audiences, content creators can maximize engagement and drive conversions across different platforms.
Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.
Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content.