Distribution First

Ali Schwanke, an expert in content transformation and engagement strategies, joins to discuss revitalizing old content. Learn how to combat burnout by repurposing existing materials for better engagement. Ali emphasizes testing short-term content strategies without heavy commitments and building relationships for securing buy-in. Effective planning and scripting for webinars, along with consistent messaging, are highlighted as key to capturing audience attention and enhancing reach.

Jason Bradwell, podcasting expert from B2B Better, shares tips on launching successful niche podcasts. Topics include low-cost validation, focusing on resonance-based metrics, aligning podcast goals with content strategy, and maximizing distribution strategies with employee networks.

Discover the challenges B2B companies face in content distribution. Learn why a mix of SEO, rented channels, and owned platforms is necessary. Explore the importance of diversifying distribution channels for optimal engagement.

Justin Simon, marketing expert, discusses building a membership community, repurposing content, and preventing burnout in small marketing teams. They emphasize audience intent, content refresh strategies, and sustainable practices for efficient marketing.

Marketing expert Justin Simon shares insights on the three biggest mistakes marketers make in their distribution strategy. He discusses the importance of focusing on key channels, understanding audience dynamics, and avoiding spreading too thin. Justin also highlights the significance of aligning channels with personal preferences for sustained consistency and long-term success.

Expert Michele Linn shares tips on repurposing original research, collaborating between social media and content teams, reframing survey questions, importance of original research in a saturated market, and engaging on LinkedIn for meaningful conversations.

Justin Simon, a content strategist, shares the game-changing 3C Content Method to maximize impact and prevent burnout. They discuss repurposing strategies, evergreen content identification, AI's role in content creation, consistency, and persistence. Insights on validating content ideas on social media, building sustainable connections, and market research systems for agility. Streamlining content creation for a sustainable funnel is emphasized.

Travis Tyler, an expert in content distribution strategies, shares practical tips on repurposing high-ranking blog posts into engaging video content, the power of simplicity in content creation, and attracting the right audience. Topics include aligning video topics with products, authentic content creation, leveraging influencers and paid promotions on social media, and simplifying concepts for effective engagement.

Guest Matt Ragland, expert in repurposing content, shares strategies on maximizing content reach and efficiency. Topics include repurposing event content for newsletters, leveraging YouTube for audience engagement, and adopting a seasonal model for content creation. Learn best practices for managing older podcast episodes and strategic distribution of content. Explore the value of repurposing past content for new opportunities and partnerships

Discover how to create binge-worthy content even in a boring industry by learning about the power of serialized content, engaging niche communities, repurposing and promoting content effectively, and the importance of creating diverse and standout content portfolios.