AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Distribution First
How to Create B2B Video Content Your Audience Craves (Works for Every Marketer)
Aug 13, 2024
Nathan Yerian, CEO of Anthem Content and a B2B video expert, shares insightful strategies for creating engaging video content. He discusses the importance of extracting valuable insights from subject matter experts and transforming them into relatable assets. The conversation highlights the need for authentic communication, ongoing dialogues, and educational content rather than mere promotions. Nathan also emphasizes collaboration and alignment in marketing approaches, ensuring that video content resonates with audiences and drives meaningful results.
48:57
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- B2B marketers should shift their mindset from creating one-off videos to developing a comprehensive strategy that emphasizes repurposing content.
- Understanding the target audience and engaging with them on relevant platforms is crucial for maintaining effective communication and thought leadership.
Deep dives
Redefining Video Marketing Strategy
Many companies struggle with their approach to video marketing, often failing to leverage content beyond a single asset. Typically, businesses produce one-off videos only to share them on a social platform briefly before they fade into obscurity, leading to wasted investments that range from thousands to tens of thousands of dollars. Instead of treating video as a solitary endeavor, organizations should think about how to maximize the potential of all the valuable content generated during video production processes. This requires a shift in mindset toward creating a strategy that emphasizes repurposing and distributing multiple video assets derived from interviews or events to enhance their overall value.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode