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How to 10x Your "Old" Content Into Something Brand New w/ Ali Schwanke [Best Of]
Jul 30, 2024
Ali Schwanke, an expert in content transformation and engagement strategies, joins to discuss revitalizing old content. Learn how to combat burnout by repurposing existing materials for better engagement. Ali emphasizes testing short-term content strategies without heavy commitments and building relationships for securing buy-in. Effective planning and scripting for webinars, along with consistent messaging, are highlighted as key to capturing audience attention and enhancing reach.
47:08
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Quick takeaways
- Repurposing older content in new formats can alleviate burnout and enhance audience engagement through more effective messaging.
- Conducting short-term pilots allows marketers to test alternative content strategies while minimizing long-term commitments and resource allocation.
Deep dives
Understanding Content Marketing Success
The definition of success in content marketing varies from company to company, and it often centers on aligning marketing efforts with business objectives. Marketers should evaluate how they are assessed within their roles and the metrics considered significant by the executive team. Frequently, marketers find themselves producing more content without considering engagement or conversion metrics, leading to feelings of burnout. To combat this, it’s crucial to focus on the effectiveness of content produced rather than simply the quantity, ensuring that the content is genuinely connecting with the target audience.
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