Distribution First

How I Built a Small-Team Marketing Machine | 2 Pizza Marketing Podcast

Jul 9, 2024

Justin Simon, marketing expert, discusses building a membership community, repurposing content, and preventing burnout in small marketing teams. They emphasize audience intent, content refresh strategies, and sustainable practices for efficient marketing.

37:03

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Episode guests

Justin Simon

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Quick takeaways

Foster shared identity for community growth; Repurpose content strategically to increase impact and efficiency.

Deep dives

Championing Two-Pizza Marketing Teams

Justin Simon, the founder of Distribution First, shares his experience transitioning from leading a large content team to a lean two-pizza marketing team. Through his work at Metadata, he went from managing a team of over 10 people to being marketer number three, highlighting the need for strategies to maintain the same marketing quality with fewer resources.

Focus on Execution and Consistency in Content Marketing

01:44

The Power of Internal Marketing and Data-driven Decision Making

02:46

Balancing Work and Personal Life

02:02

Intro

3min

Transition and Streamlining in Marketing Strategy

7min

Structured Approach to Releasing Content in Seasons and Serialized Format

2min

Building a Membership Community for Content Marketers

18min

Effective Communication and Handling Challenging Situations in Marketing

6min

Emphasizing the Importance of Play and Self-Care for Busy Individuals

2min

Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.

They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.

In this episode, you'll learn:

The significance of fostering a shared identity and self-identification to enhance your membership community.
How to prioritize fewer, impactful events and content to optimize engagement and efficiency.
Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.
Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.
Discover strategies to prevent burnout and maintain sustainability in community and content management.

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WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

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