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Distribution First

How I Built a Small-Team Marketing Machine | 2 Pizza Marketing Podcast

Jul 9, 2024
Justin Simon, marketing expert, discusses building a membership community, repurposing content, and preventing burnout in small marketing teams. They emphasize audience intent, content refresh strategies, and sustainable practices for efficient marketing.
37:55

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Foster shared identity for community growth; Repurpose content strategically to increase impact and efficiency.

Deep dives

Championing Two-Pizza Marketing Teams

Justin Simon, the founder of Distribution First, shares his experience transitioning from leading a large content team to a lean two-pizza marketing team. Through his work at Metadata, he went from managing a team of over 10 people to being marketer number three, highlighting the need for strategies to maintain the same marketing quality with fewer resources.

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