Distribution First

3 Mistakes ALL MARKETERS Make In Their Distribution Strategy

Jul 2, 2024

Marketing expert Justin Simon shares insights on the three biggest mistakes marketers make in their distribution strategy. He discusses the importance of focusing on key channels, understanding audience dynamics, and avoiding spreading too thin. Justin also highlights the significance of aligning channels with personal preferences for sustained consistency and long-term success.

21:17

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Justin Simon

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Quick takeaways

Focus on key channels to prevent burnout and boost impact.

Mastering a few channels over spreading too thin ensures consistency and success.

Deep dives

The Importance of Focusing on Key Distribution Channels

Focusing on key distribution channels that align with your strengths and audience's preferences is crucial for effective content distribution. The podcast discusses the challenge of spreading oneself too thin across multiple platforms, leading to decreased quality and engagement. By strategically selecting channels that resonate with your target audience and adapting content to fit those platforms, you can optimize impact and consistency in distribution.

Avoiding Pitfalls in Choosing Marketing Channels

04:00

Understanding Your Audience and Choosing the Right Distribution Channels

02:03

Avoiding Common Mistakes in Distribution Strategy for Marketers

10min

Choosing the Right Distribution Channels and Creating a Content Floor for Marketers

11min

In this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.

Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.

In this episode, you'll learn: