11min chapter

Distribution First cover image

3 Mistakes ALL MARKETERS Make In Their Distribution Strategy

Distribution First

CHAPTER

Choosing the Right Distribution Channels and Creating a Content Floor for Marketers

This chapter emphasizes the significance of selecting the most suitable distribution channels for marketers, focusing on those that align with business goals and audience preferences to avoid diluting efforts. It introduces the idea of a 'content floor' to prioritize channels that facilitate consistent content creation and sharing for optimal results.

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