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Distribution First
Low-Effort, High-Impact Podcasting: Tips to Build a Successful Niche Podcast in 2024 [Best Of]
Jul 23, 2024
Jason Bradwell, podcasting expert from B2B Better, shares tips on launching successful niche podcasts. Topics include low-cost validation, focusing on resonance-based metrics, aligning podcast goals with content strategy, and maximizing distribution strategies with employee networks.
34:10
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Quick takeaways
- Leverage employee networks for podcast promotion to broaden visibility.
- Focus on quality interactions and customize distribution methods to enhance podcast effectiveness.
Deep dives
Importance of Understanding the 'Why' of Podcasting
When considering launching a podcast, the fundamental question to address is why choose this medium over others like blogs or events. Understanding the purpose of leveraging podcasting to achieve marketing key performance indicators (KPIs) and defining what success means in terms of brand awareness or customer engagement is crucial.
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Discover
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