Jason Bradwell
Founder of B2B Better. Provides B2B marketing consultation and hosts the B2B Better podcast.
Best podcasts with Jason Bradwell
Ranked by the Snipd community
13 snips
Jul 23, 2024 • 33min
Low-Effort, High-Impact Podcasting: Tips to Build a Successful Niche Podcast in 2024 [Best Of]
Jason Bradwell, podcasting expert from B2B Better, shares tips on launching successful niche podcasts. Topics include low-cost validation, focusing on resonance-based metrics, aligning podcast goals with content strategy, and maximizing distribution strategies with employee networks.
Sep 25, 2023 • 41min
How The Best B2B Marketers Are Measuring Success in 2023 with Jason Bradwell from B2B Better
Jason Bradwell, founder of B2B Better and expert in B2B marketing consultation, shares insights on measuring success in 2023. He highlights the ongoing relevance of marketing qualified leads (MQLs) in complex sales cycles, stressing the importance of alignment between marketing and sales. Jason discusses the impact of longer buying cycles and emphasizes the need to engage the entire buying committee. He also advocates for building platforms, nurturing email lists, and harnessing AI tools to enhance productivity in marketing.
