Low-Effort, High-Impact Podcasting: Tips to Build a Successful Niche Podcast in 2024 [Best Of]
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Understanding the 'Why' and Measuring Success in Podcasting
This chapter emphasizes the importance of aligning podcast goals with specific objectives like brand awareness or event marketing, stressing the need to measure success based on resonance-based metrics rather than downloads. It discusses the significance of understanding the purpose behind starting a podcast to avoid creating shows that lack value and how to structure content to resonate with the audience effectively.
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