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The 3 Types of Content I Keep Coming Back To | StartUp Marketer Podcast
Jun 18, 2024
Justin Simon, a content strategist, shares the game-changing 3C Content Method to maximize impact and prevent burnout. They discuss repurposing strategies, evergreen content identification, AI's role in content creation, consistency, and persistence. Insights on validating content ideas on social media, building sustainable connections, and market research systems for agility. Streamlining content creation for a sustainable funnel is emphasized.
34:46
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Quick takeaways
- 3C Content Method streamlines repurposing for impactful content creation.
- AI enhances marketing efficiency and insights when leveraged with human touch.
Deep dives
Understanding Content Repurposing Strategy
Content repurposing involves macro and micro repurposing. Macro repurposing focuses on core ideas and frameworks, ensuring they are presented in various formats. On the other hand, micro repurposing involves the tactical aspects of repackaging content such as creating clips from podcasts or turning newsletters into social media posts. Both forms are essential as the quality of top-level content directly impacts the effectiveness of repurposed materials.
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