8min chapter

Distribution First cover image

The 3 Types of Content I Keep Coming Back To | StartUp Marketer Podcast

Distribution First

CHAPTER

3C Content Method and Repurposing Strategy

This chapter focuses on the 3C content method, detailing the importance of cornerstone, core, and cut content for creating a cohesive message. The speaker shares insights on repurposing evergreen core content, using a podcast as an example, and building a flexible repurposing engine. Additionally, they discuss their background transition from journalism to the corporate world, emphasizing how the 3C method optimized content planning and yielded successful outcomes.

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