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Distribution First
How to Drive the Right Traffic and Leads with This Modern SEO Strategy (with Sam Dunning)
Aug 6, 2024
In a lively discussion, Sam Dunning from Breaking B2B shares his expertise on modern SEO strategies. He emphasizes the importance of focusing on bottom-of-funnel keywords that align with customer intent to drive qualified leads. Sam explains how targeted content can enhance sales efforts, and why it outshines broad keyword strategies. The conversation also covers optimizing existing content, improving design, and building links to boost SEO visibility over time, making it clear that a strategic approach is vital for effective marketing in today's B2B landscape.
48:09
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Quick takeaways
- Focusing on bottom-of-funnel keywords is essential for aligning with customer buying intent and driving qualified leads.
- A targeted SEO strategy, rather than broad approaches, is more effective in generating relevant traffic and addressing customer pain points.
Deep dives
The Evolving Landscape of SEO
The approach to SEO in B2B marketing has significantly transformed over the past decade. Companies now interpret SEO in various ways; while some prioritize maximizing website traffic, others recognize its value as a strategic brand positioning tool. Understanding that multiple stakeholders influence purchasing decisions has led smarter organizations to view SEO as a crucial distribution channel that integrates with their broader marketing strategy. This evolving perspective helps organizations align their SEO efforts with their understanding of customer behavior across multiple platforms.
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