In a lively discussion, Sam Dunning from Breaking B2B shares his expertise on modern SEO strategies. He emphasizes the importance of focusing on bottom-of-funnel keywords that align with customer intent to drive qualified leads. Sam explains how targeted content can enhance sales efforts, and why it outshines broad keyword strategies. The conversation also covers optimizing existing content, improving design, and building links to boost SEO visibility over time, making it clear that a strategic approach is vital for effective marketing in today's B2B landscape.

Sam Dunning, Founder of Breaking B2B, talks about aligning SEO with ABM, creating niche content, high-intent keywords, and backlinking strategies. Learn to avoid common SEO mistakes, engage target audiences, and build effective organic traffic.

B2B SEO expert Sam Dunning shares strategies to drive pipeline while you sleep. Topics include common SEO mistakes, effective frameworks, content utilization, debunking SEO myths, backlink importance, on-page techniques, and SEO tools.

Previous guests of various popular podcasts come together to discuss the value of B2B podcasting, building a SAS company in the podcasting industry, criteria for funding from investors, and optimizing tags for discoverability and attracting listeners. They also touch on the advantages of having a co-founder with coding skills and the importance of building relationships and incentives for successful partnerships.

The Anti Chris Walker, previous guest, challenges the concept of 'dark social' and emphasizes the importance of building brand and creating a network. They discuss the different types of sellers and effective leadership, explore content syndication and lead generation, understand the challenges of selling, and reflect on the podcast's positioning and upcoming changes.