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The B2B Playbook
#126: Capture More Demand & Drive Pipeline with this Next Level B2B SEO Strategy - Sam Dunning
Mar 3, 2024
B2B SEO expert Sam Dunning shares strategies to drive pipeline while you sleep. Topics include common SEO mistakes, effective frameworks, content utilization, debunking SEO myths, backlink importance, on-page techniques, and SEO tools.
01:02:10
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Quick takeaways
- Crafting niche-specific content addressing customer frustrations leads to better SEO results.
- Building backlinks through collaborations and partnerships is crucial for SEO success.
Deep dives
Importance of Niche Website Pages and Specific Content
Crafting niche-specific pages on your website, focusing on offers and services suited to your target audience, yields better results when addressing identified frustrations and impacts on prospects. By developing highly specific content around solutions and alternatives with FAQ sections, you establish authority and expertise that aligns directly with customer needs.
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