11min chapter

The B2B Playbook cover image

#126: Capture More Demand & Drive Pipeline with this Next Level B2B SEO Strategy - Sam Dunning

The B2B Playbook

CHAPTER

Optimizing SEO Strategies for B2B Success

The chapter explores the vital role of customer-centric marketing in B2B, introducing the 5Bs framework for brand resonance. B2B SEO specialist, Sam Dunning, highlights key mistakes in SEO strategies and the focus on attracting qualified leads over generating general content. Practical insights are shared on B2B SEO errors, emphasizing the need for bottom of funnel content and a comprehensive SEO approach.

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