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13min chapter
#126: Capture More Demand & Drive Pipeline with this Next Level B2B SEO Strategy - Sam Dunning
The B2B Playbook
Enhancing Content with Video Testimonials and YouTube Optimization
The chapter provides insights on improving content by incorporating video testimonials, detailed reviews, and walkthroughs to enhance search ranking and visibility. It discusses the effectiveness of combining well-researched written content with YouTube videos to improve SEO rankings, emphasizing the importance of user experience and engagement within the ecosystem. The speaker also delves into strategies for tracking SEO success, optimizing inbound lead capture, and the importance of integrating sales calls and analytical tools in B2B marketing.
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