Scrappy ABM
EP. 54 - The Intersection of ABM and SEO with Sam Dunning l Scrappy Playbooks
Apr 8, 2024
Sam Dunning, Founder of Breaking B2B, talks about aligning SEO with ABM, creating niche content, high-intent keywords, and backlinking strategies. Learn to avoid common SEO mistakes, engage target audiences, and build effective organic traffic.
32:20
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Quick takeaways
- Align SEO with target accounts for ABM success.
- Focus on high-quality content and backlinks for SEO growth.
Deep dives
Incorporating SEO with ABM Strategies
SEO can complement ABM by driving traffic to websites. High-intent prospects researching or in need of services can be targeted through SEO. Understanding search intent for target clients can guide content creation. SEO content should focus on resonating with prospects' needs to avoid high bounce rates.
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