EP. 54 - The Intersection of ABM and SEO with Sam Dunning l Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby interviews Sam Dunning, Founder of SEO agency Breaking B2B, as they dive into practical playbooks for effective Account-Based Marketing (ABM) and Search Engine Optimization (SEO) strategies. You will learn how to align SEO efforts with target account lists, avoid common mistakes in SEO campaigns, and create valuable ungated content for ABM.

You will also hear key insights on keyword research, content creation, backlinking, and engaging target audiences through niche market strategies. This episode will also give you valuable tips on building an effective SEO strategy that resonates with potential clients and drives organic traffic.

Key Discussion Points:

(04:02) Common mistakes companies make with SEO for ABM

(05:45) Researching high-intent keywords by understanding customer pain points

(08:49) Creating niche long-tail content around your ideal customer profiles

(16:25) Using an FAQ section on solution pages to rank higher

(17:51) Guest posting and content swaps with partners to build links

(26:52) Inviting target accounts onto your podcast to start relationships