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20min chapter
EP. 54 - The Intersection of ABM and SEO with Sam Dunning l Scrappy Playbooks
Scrappy ABM
Optimizing SEO Strategies for B2B Tech and Service Companies
This chapter explores the crucial connection between Account-Based Marketing (ABM) and Search Engine Optimization (SEO) for B2B tech and service companies, emphasizing the importance of understanding target accounts' research processes. It discusses key elements like revenue-first approach, high-intent keywords, and tailored content for better engagement. Additionally, it touches on link building strategies, pipeline acceleration playbooks, and the significance of niche keywords and high-quality content in achieving SEO success.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode