On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.
In this episode, you'll learn:
- Why most companies' strategies leave their work hidden from their audience.
- Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
- The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).
[00:00:00] Only 39% of B2B Businesses have a Content Strategy
[00:03:20] Why SEO is Still Crucial for Success
[00:06:24] The Long-term Content Mindest
[00:12:07] Using Daily Content to Drive Momentum
[00:15:34] Why Build An Owned Platform
[00:17:07] STOP Worrying About Gaming the Algorithms.
***
WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
🔥 Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
Distribution First