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Distribution First
The Perfect Distribution Strategy for Beginners: A 3-Step Guide [Best Of]
Jul 16, 2024
Discover the challenges B2B companies face in content distribution. Learn why a mix of SEO, rented channels, and owned platforms is necessary. Explore the importance of diversifying distribution channels for optimal engagement.
21:06
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Quick takeaways
- Focusing on SEO can provide long-term visibility and audience attraction, but over-reliance may limit content reach.
- Utilizing rented channels like social media offers immediate visibility, but adaptability is crucial due to algorithm changes.
Deep dives
SEO as a Long-term Strategy
Focusing solely on SEO for content distribution can yield long-term benefits. Content optimized for search engines can maintain visibility and attract audiences over extended periods, offering ongoing returns on the initial investment. However, relying too heavily on SEO may pose challenges such as delayed results and dependency on Google and YouTube algorithms for visibility, limiting content reach to actively sought-after topics.
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