On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.
In this episode, you'll learn:
- Why most companies' strategies leave their work hidden from their audience.
- Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
- The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).
[00:00:00] Only 39% of B2B Businesses have a Content Strategy
[00:03:20] Why SEO is Still Crucial for Success
[00:06:24] The Long-term Content Mindest
[00:12:07] Using Daily Content to Drive Momentum
[00:15:34] Why Build An Owned Platform
[00:17:07] STOP Worrying About Gaming the Algorithms.
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WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
🔥 Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)
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CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
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SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
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