The State of Content Distribution with Brett McGrath

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath.

Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.

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In this episode, you'll learn:

• Why having internal alignment across departments is crucial for distribution.
• How viewing content as a product can optimize distribution planning and resources.
• Why focusing distribution on a core piece can free up time for premium content.
• How building systems to provide brand omnipresence can expand reach.

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