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Distribution First
My Story: How I Pivoted to a Distribution First Strategy [Best of 2023]
Jan 2, 2024
The podcast discusses the journey of adopting a distribution first strategy, the importance of repurposing content, utilizing AI tools in content creation, and using transcripts to generate more text content.
41:33
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Quick takeaways
- Using AI tools like PodScribe, Descript, and ChatGPT can streamline content creation and maximize distribution.
- Developing a strong brand message, including identifying a core point of view and specific content themes, is essential for content success.
Deep dives
Using AI to Maximize Content Distribution
The podcast episode focuses on using AI to effectively distribute and repurpose content. The guest, Mason Cosby, shares his experience using AI tools like PodScribe and Descript to transcribe podcast episodes and create video clips. He also discusses using ChatGPT to train a chat thread with the sales assembly brand voice, allowing for the generation of blog content from transcripts. Mason emphasizes the importance of training AI models with specific instructions, such as intended audience and medium, to produce high-quality content. He also highlights the need for executives to infuse their personal stories and humor into the content. Overall, the podcast explores a framework for leveraging AI tools to streamline content creation, maximize distribution, and ultimately drive engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode