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Distribution First
How to Measure the Impact of Your Repurposed Content [Best of 2023]
Dec 28, 2023
Learn how to measure the true ROI of your marketing activities by adjusting your measurements. Explore challenges in quantifying the success of repurposed content, the correlation between team growth and repurposing content, and the benefits of repurposing content for effective distribution. Discover the value of measuring the impact of different content formats and mediums, as well as the importance of identifying resonating channels and themes when repurposing content.
38:02
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Quick takeaways
- The repurposing multiplier is an effective KPI to measure the impact of content repurposing efforts and significantly increase audience reach.
- Tagging and tracking repurposed content using tools like HubSpot's campaign feature allows for tracking impressions and engagement, helping identify successful distribution formats and channels.
Deep dives
The Importance of Repurposing and Distributing Content
This episode discusses the significance of repurposing and distributing content after it has been published. The guest, Jess Cook, introduces the concept of the 'repurposing multiplier.' This refers to the value of breaking up content into clips and distributing them through various channels, such as email and social media, to reach a larger audience. The repurposing multiplier is a KPI that helps measure the effectiveness of content repurposing efforts. The guest shares an example from their company's podcast, showing how repurposing content resulted in a multiplier of 11.5x, significantly increasing the number of people who consumed their podcast.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode