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Distribution First
The Simple Way to Build Global Brand Awareness (with Lee Densmer)
Jan 16, 2024
Lee Densmer, a global content marketing strategist, shares insights on pitfalls of global content distribution, importance of cultural and linguistic awareness, and starting small and testing campaigns in specific markets. The episode also discusses challenges of creating global content, translation mistakes in marketing, and strategies for building global brand awareness through content marketing.
25:21
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Quick takeaways
- Recognizing and understanding the nuances and challenges of global distribution is crucial for businesses to succeed in expanding their reach to global markets.
- Addressing cultural and linguistic differences in each market is essential for businesses, as around 75% of people prefer to do business in their own language, highlighting the need for targeted and localized content.
Deep dives
The Importance of Global Distribution
One of the main ideas discussed in this podcast episode is the significance of global distribution for businesses. The speaker highlights that 70% of online businesses sell outside of their home market, with this number increasing to 90% for companies with more than 50 employees. This emphasizes the need for businesses to recognize their global market and understand the nuances and challenges of global distribution.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode