In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist.
Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets.
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In this episode, you'll learn:
- How to know which markets to focus on
- Why translating content isn't enough
- What pitfalls to avoid when creating and sharing content on a global scale
- How cultural and linguistic awareness can change the way content is crafted for different markets
- Why starting small and testing is crucial
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