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Quick takeaways
- The podcast discusses the benefits of a social-first content approach, highlighting the integral role of multiple content touchpoints and the ability to influence purchasing decisions.
- Leah emphasizes the importance of starting small and achieving immediate wins when taking on a new role, emphasizing the significance of tangible moments and quick wins to boost confidence and drive success.
Deep dives
The Power of Social-First Distribution
The podcast episode discusses the importance of social-first distribution and its impact on content marketing. Leah, the VP of Marketing from Teal, shares insights on how to reverse engineer intent and create content based on social audience feedback. She highlights the value of organic social media and the ability to build community and experiment on platforms like TikTok. She also emphasizes the importance of picking the right channels and creating content that resonates with the target audience. The podcast highlights the success of leveraging social-first distribution, such as the case of using chat-GPT content to grow their blog's conversion rate.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode