5min chapter

Distribution First cover image

How to Build a Social-First Content Strategy with Lia Zneimer

Distribution First

CHAPTER

The Speaker's Background and Role as a VP of Marketing

In this chapter, the speaker discusses their unique background and how it influences their role as a VP of marketing. They talk about their initial negative perception of marketing, experience in theater, and transition to the communications world. They also mention their work at Scholastic and WeWork, highlighting their involvement in social media and brand building.

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