2min chapter

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How to Build a Social-First Content Strategy with Lia Zneimer

Distribution First

CHAPTER

The Role of People in Brands and the Growing Influence of AI

This chapter explores the significance of the individuals behind a brand and the rise of AI-generated content. It emphasizes the importance of genuine storytelling and personal experiences, while expressing hopeful caution about the future role of AI. It also discusses the potential job disruptions caused by AI and encourages thoughtful utilization of AI to stay competitive.

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